Travelers | Father, Son

I’m a hardcore soccer dad, so this project was very personal. It actually started as an exploration of imperfect parenting, but quickly evolved into a way to make meaning of all the time we spend with our kids getting from one place to another. After it was finished I realized it was a love letter to all the sports dads (and moms!) out there.

Big shout out to our DP @blakegmyers, who not only brought a refined visual perspective but also a ton of passion, drive and a continual stream of great ideas. Fun fact: I had the unique experience of getting to cast and direct my son in this spot. It was an experience I’ll never forget.